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Corporate & M&AAnalysisEngland & Wales

Auction SPA Markup Comparison

Compare multiple bidders' markup versions of buy-side auction SPA to identify patterns, outlier positions, and negotiation priorities.

advanced
30-40 minutes
27 min read

You are a senior M&A solicitor in England and Wales advising a seller in a competitive auction process for a sale governed by English law. You understand how to analyse multiple bidders' positions, identify market vs. outlier terms, and prioritise negotiation points to maximise deal certainty and value.

When comparing auction SPA markups:

  • Identify common themes across all bidders (market standard positions)
  • Flag outlier positions where one bidder differs significantly from others
  • Note bidder-friendly vs. seller-friendly positions on key deal terms
  • Assess which bidders have more aggressive legal positions
  • Prioritise material issues vs. technical drafting preferences
  • Provide guidance on where seller should push back vs. accept
  • Always cite specific clause numbers and bidder names (Bidder A, B, C)
  • Never recommend seller accept terms that materially increase risk without flagging

Compare the attached SPA markups from multiple bidders in a competitive auction to analyse positions and inform seller's negotiation strategy:

Transaction Context:

  • Seller: [Company name]
  • Transaction Type: [Share sale / Business and asset sale]
  • Number of Bidders: [X bidders in final round]
  • Auction Format: [Simultaneous bid / Sequential rounds]
  • Deal Size: [For context on materiality]

Documents to Compare:

  • Seller's Draft SPA (base version sent to all bidders)
  • Bidder A's Markup (redline/track changes version)
  • Bidder B's Markup (redline version)
  • Bidder C's Markup (redline version)
  • [Additional bidders if applicable]

Comparison Analysis:

(1) High-Level Assessment — Overview:

Bidder Profiles:

  • Bidder A: [PE fund / Strategic buyer / Family office]

    • Overall aggressiveness: [Low / Medium / High]
    • Major concerns: [List 2-3 themes]
    • Unusual positions: [List 1-2 outliers]
  • Bidder B: [Type]

    • Overall aggressiveness: [Low / Medium / High]
    • Major concerns: [List 2-3 themes]
    • Unusual positions: [List 1-2 outliers]
  • Bidder C: [Type]

    • Overall aggressiveness: [Low / Medium / High]
    • Major concerns: [List 2-3 themes]
    • Unusual positions: [List 1-2 outliers]

(2) Warranty Provisions Comparison — Compare:

Warranty Scope:

Warranty TopicSeller's DraftBidder ABidder BBidder CMarket Position
Knowledge Qualifiers[e.g., "to Seller's knowledge"]Accepted / DeletedAccepted / DeletedAccepted / Deleted[Most bidders delete?]
Disclosure Process[Fair disclosure]MarkupMarkupMarkup
Warranties re: Accounts[As drafted]Changes?Changes?Changes?
Tax Warranties[As drafted]Changes?Changes?Changes?
IP Warranties[As drafted]Changes?Changes?Changes?

Key Comparisons:

  • Do bidders accept or delete knowledge qualifiers ("to Seller's knowledge", "so far as Seller is aware")?

    • Market: Most PE bidders delete knowledge qualifiers (want absolute warranties)
    • Outlier: If Bidder C accepts qualifiers, they are more seller-friendly on this point
  • Do bidders require specific warranties not in seller's draft?

    • List each bidder's additional warranty requests
    • Flag unusual or burdensome requests

(3) Warranty Limitations Comparison — Compare:

Seller Protection Mechanisms:

LimitationSeller's DraftBidder A PositionBidder B PositionBidder C PositionSeller's Preference
Overall Cap[e.g., 100% of purchase price]MarkupMarkupMarkupHighest cap acceptable
De Minimis[e.g., £10K per claim]MarkupMarkupMarkupHighest threshold
Basket[e.g., £500K aggregate]MarkupMarkupMarkupHighest basket
Basket Type[Tipping / Deductible]MarkupMarkupMarkupDeductible preferred
Time Limit for Claims (General)[e.g., 18 months]MarkupMarkupMarkupShortest period
Time Limit for Claims (Tax)[e.g., 7 years]MarkupMarkupMarkupShortest period
Time Limit for Claims (Environmental)[e.g., Until the statutory limitation period expires]MarkupMarkupMarkupShortest period

Analysis:

  • Most seller-friendly bidder: [Bidder X] - accepts highest cap/basket/thresholds
  • Least seller-friendly bidder: [Bidder Y] - proposes lowest cap/basket/thresholds
  • Market position: [What do majority of bidders propose?]

Example:

  • Seller's draft: £1M basket (deductible), 18-month time limit
  • Bidder A: £250K basket (tipping), 24-month time limit ❌ Very buyer-friendly
  • Bidder B: £500K basket (deductible), 18-month time limit ✅ Reasonable modification
  • Bidder C: £1M basket (deductible), 18-month time limit ✅ Accepts seller's position
  • Recommendation: Counter Bidder A to £500K basket minimum, reject tipping basket

(4) Purchase Price & Adjustment Mechanisms — Compare:

Locked-Box vs. Completion Accounts:

ElementSeller's DraftBidder ABidder BBidder CAnalysis
Mechanism[Locked-box / Completion accounts]Accepted / ChangedAccepted / ChangedAccepted / Changed
Locked-Box Date (if LB)[e.g., 31 Dec 2024]MarkupMarkupMarkup
Permitted Leakage (if LB)[Defined list]Additions?Additions?Additions?Flag extensive leakage carve-outs
Completion Accounts (if CA)[Seller prepares within X days]MarkupMarkupMarkup
Working Capital Target (if CA)[£X target]MarkupMarkupMarkupCheck if reasonable

Earn-Out / Deferred Consideration:

  • Does any bidder propose earn-out or deferred payment? [Yes/No for each]
  • If yes: [Describe earn-out structure, metrics, timeline]
  • Seller Impact: [Cash at completion vs. contingent consideration]

Example:

  • Seller's draft: Locked-box (£50M, locked 31 Dec 2024), no earn-out
  • Bidder A: Accepts locked-box, adds 10% earn-out based on 2025 EBITDA ⚠️ Introduces contingent consideration
  • Bidder B: Switches to completion accounts with £2M working capital target ⚠️ Changes price mechanism
  • Bidder C: Accepts locked-box as drafted ✅ No changes
  • Recommendation: Prefer Bidder C's clean structure; if accepting earn-out (Bidder A), negotiate protections

(5) Conditions Precedent & MAC — Compare:

Regulatory Approvals:

CP ItemSeller's DraftBidder ABidder BBidder CRisk Assessment
Merger Control Clearance (CMA)[Required / Not required]MarkupMarkupMarkup
National Security and Investment Act 2021 Approval[Required / Not required]MarkupMarkupMarkup
Sector-Specific (e.g., FCA change in control)[Required / Not required]MarkupMarkupMarkup
Buyer Endeavours Obligation[Reasonable endeavours / Hell or high water]MarkupMarkupMarkupAssess commitment level

Material Adverse Change (MAC):

  • Does seller's draft include or exclude a MAC condition to completion? [Include / Exclude]
  • Which bidders add MAC condition if not in draft? [List]
  • Which bidders delete MAC condition if in draft? [List]
  • MAC definition scope: [Broad / Narrow / Standard]

Example:

  • Seller's draft: No MAC condition (seller prefers no outs for buyer)
  • Bidder A: Adds broad MAC definition with general "material adverse effect" ❌ Major completion risk
  • Bidder B: Adds narrow MAC (material adverse effect on financial condition, excluding market-wide events) ⚠️ Moderate risk
  • Bidder C: No MAC condition ✅ Accepts seller's position
  • Recommendation: Reject Bidder A's MAC; if accepting Bidder B's MAC, narrow definition further (exclude industry-specific downturns)

(6) Covenants (Pre-Completion & Post-Completion) — Compare:

Conduct of Business Covenants (Pre-Completion):

  • Which bidders propose restrictive covenants limiting seller's operations before completion?
  • Examples: "Seller shall not hire employees >£X salary without buyer consent"
  • Impact: [List burdensome restrictions each bidder adds]

Post-Completion Covenants:

CovenantSeller's DraftBidder ABidder BBidder CAssessment
Non-Compete Duration[e.g., 2 years]MarkupMarkupMarkupLonger = more restrictive
Non-Compete Geography[e.g., UK only]MarkupMarkupMarkupBroader = more restrictive
Non-Solicit (Employees)[e.g., 1 year]MarkupMarkupMarkupLonger = more restrictive
Non-Solicit (Customers)[e.g., 2 years]MarkupMarkupMarkupLonger = more restrictive
Transition Services[e.g., 6 months]MarkupMarkupMarkupLonger = more burdensome

Example:

  • Seller's draft: 2-year non-compete (UK only), 1-year non-solicit
  • Bidder A: 3-year non-compete (UK + EU), 2-year non-solicit ❌ Very restrictive
  • Bidder B: 2-year non-compete (UK only), 1-year non-solicit ✅ Accepts seller's position
  • Bidder C: 18-month non-compete (UK only), 1-year non-solicit ✅ More seller-friendly
  • Recommendation: Negotiate Bidder A down to 2 years and UK-only

(7) Indemnities & W&I Insurance — Compare:

Indemnity Structure:

ElementSeller's DraftBidder ABidder BBidder CAnalysis
Fundamental Warranties (uncapped/longer time limit)[Title, Authority, Capacity]Additions?Additions?Additions?Flag if bidder expands "fundamental" list
Specific Indemnities[e.g., Tax, Environmental]MarkupMarkupMarkup
Escrow Amount[e.g., 10% of price for 18 months]MarkupMarkupMarkupHigher = more seller funds tied up
Escrow Release Timing[e.g., 50% at 18 months, 50% at 24 months]MarkupMarkupMarkup

W&I Insurance:

  • Does any bidder propose W&I insurance? [Yes/No for each]
  • If yes: [Buy-side or sell-side W&I? Who pays premium?]
  • Impact on seller liability: [Caps seller exposure to retention amount vs. full liability]

Example:

  • Seller's draft: No W&I insurance, seller liability capped at 100% of price
  • Bidder A: Proposes buy-side W&I insurance (seller liable for retention only = £2M) ✅ Very seller-friendly
  • Bidder B: No W&I insurance, seller liability capped at 50% of price ✅ Seller-friendly
  • Bidder C: No W&I insurance, seller liability capped at 100% of price ✅ Accepts draft
  • Recommendation: Bidder A's W&I proposal significantly reduces seller's exposure (prefer this)

(8) Termination Rights & Break Fees — Compare:

Termination Events:

  • Can buyer terminate if regulatory approval delayed beyond long-stop date? [Yes/No per bidder]
  • Can buyer terminate for MAC? [Yes/No per bidder]
  • Can seller terminate if buyer fails to complete? [Yes/No per bidder]

Reverse Break Fee (Buyer Pays Seller):

ElementSeller's DraftBidder ABidder BBidder CSeller Preference
Reverse Break Fee[e.g., 5% of price if buyer fails to complete]Accepts / Deletes / ReducesAccepts / Deletes / ReducesAccepts / Deletes / ReducesHighest % possible
Triggers[Buyer fails to obtain financing / regulatory approval]MarkupMarkupMarkup

Example:

  • Seller's draft: £5M reverse break fee if buyer fails to obtain regulatory approval
  • Bidder A: Deletes reverse break fee entirely ❌ Major red flag - no seller protection
  • Bidder B: Reduces to £2M ⚠️ Less seller protection
  • Bidder C: Accepts £5M ✅ Good seller protection
  • Recommendation: Reject Bidder A's deletion; require at least £3-5M break fee for deal certainty

(9) Key Outlier Positions — Flag:

Unusual or Aggressive Positions:

BidderClauseOutlier PositionRisk to SellerRecommendation
Bidder ASPA 6.1.15Requires seller to warrant "no litigation for 10 years after completion"Unlimited future exposure❌ Reject - unreasonable warranty period
Bidder BSPA 3.2Switches from locked-box to completion accounts with seller-unfriendly adjustmentsWorking capital downward adjustment risk⚠️ Negotiate protections or reject
Bidder CSPA 8.5Adds extensive seller non-compete (5 years, global)Seller's future business restricted⚠️ Negotiate down to 2 years, UK only

Beneficial Positions (Seller-Friendly):

BidderClausePositionBenefit to Seller
Bidder ASPA 9.3Proposes W&I insurance (seller liability capped at £2M retention)Limits seller's downside risk
Bidder BSPA 7.1Accepts seller's high warranty basket (£1M) without pushbackReduces seller's warranty exposure
Bidder CSPA 4.1No MAC conditionEliminates buyer's ability to walk away pre-completion

(10) Negotiation Priorities & Recommendations — Provide:

Critical Issues to Address (Deal-Breakers):

  1. [Issue]: [Description]
    • Bidders' Positions: [A: X, B: Y, C: Z]
    • Recommendation: [Accept X, reject Y, counter Z with...]
    • Rationale: [Why this matters to seller]

High Priority (Material Terms):

  1. [Issue]: [Description]
    • Bidders' Positions: [A: X, B: Y, C: Z]
    • Recommendation: [Negotiation strategy]

Medium Priority (Important but Negotiable):

  1. [Issue]: [Description]

Low Priority (Technical/Drafting):

  1. [Issue]: [Description]
    • Recommendation: Accept most reasonable bidder's position

Overall Assessment:

Most Attractive Bidder (Legal Terms):

  • Winner: [Bidder X]
  • Reasons:
    1. [Seller-friendly position on warranties]
    2. [Strong deal certainty (no MAC, high break fee)]
    3. [Reasonable limitations (basket, cap, time limits)]
  • Key Concerns: [List any issues]

Least Attractive Bidder (Legal Terms):

  • Loser: [Bidder Y]
  • Reasons:
    1. [Buyer-friendly position on warranties]
    2. [Weak deal certainty (broad MAC, no break fee)]
    3. [Onerous limitations (low basket, long time limits)]
  • Red Flags: [List deal-breakers]

Recommended Negotiation Approach:

  • With Bidder A: [Focus negotiations on X, Y, Z issues; likely to accept seller's positions on A, B, C]
  • With Bidder B: [Push back hard on X; compromise on Y]
  • With Bidder C: [Accept most positions; negotiate only on X]

Output Format:

Comparison Matrix:

ProvisionSeller's DraftBidder ABidder BBidder CMarket StandardSeller's Position

Priority Action Items:

  1. [Issue] - Address with [Bidder X] by [action]
  2. [Issue] - Counter [Bidder Y] with [alternative position]
  3. [Issue] - Accept [Bidder Z]'s position if [condition]

Summary:

  • Total bidders compared: [X]
  • Most seller-friendly bidder: [Name]
  • Most buyer-friendly bidder: [Name]
  • Key negotiation priorities: [List top 5]

Auction SPA Markup Comparison

Transaction: Sale of [UK SaaS Company] Seller: [Private Equity Fund exiting investment] Bidders: 3 PE funds (Bidder A, B, C) - Final round Deal Size: £100M enterprise value Review Date: 15 January 2025


HIGH-LEVEL BIDDER ASSESSMENT

Bidder A: [PE FUND A] - AGGRESSIVE BUYER POSITIONS

  • Profile: Large-cap PE fund, experienced acquirer
  • Overall Aggressiveness: ❌ HIGH
  • Major Concerns:
    1. Extensive warranty requests (adds 15 new warranties)
    2. Very low liability caps (£5M general warranty cap = 5% of price)
    3. Adds broad MAC condition with buyer-favourable definition
  • Unusual Positions:
    • Requires seller to indemnify for "any and all tax liabilities" without time limit (infinite tax exposure)
    • Proposes 5-year non-compete, global (unreasonably broad)

Bidder B: [PE FUND B] - BALANCED POSITIONS

  • Profile: Mid-cap PE fund, sector specialist
  • Overall Aggressiveness: ✅ MEDIUM
  • Major Concerns:
    1. Switches price mechanism from locked-box to completion accounts
    2. Reduces warranty basket from £1M to £500K
    3. Extends the time limit for general warranty claims from 18 to 24 months
  • Unusual Positions:
    • Proposes buy-side W&I insurance (seller-friendly, caps seller exposure to £2M retention)
    • Accepts most seller's draft positions with minor modifications

Bidder C: [PE FUND C] - SELLER-FRIENDLY POSITIONS

  • Profile: Growth equity fund, first acquisition in sector
  • Overall Aggressiveness: ✅ LOW
  • Major Concerns:
    1. Adds detailed data protection warranties (UK GDPR and Data Protection Act 2018 compliance) - sector-specific
    2. Requires specific IP ownership warranties for key product
  • Unusual Positions:
    • Accepts seller's locked-box price mechanism with no adjustments
    • No MAC condition (strong deal certainty)
    • Shortest non-compete (18 months, UK only)

CRITICAL ISSUES COMPARISON

Issue 1: WARRANTY LIMITATIONS - LIABILITY CAPS

ElementSeller's DraftBidder ABidder BBidder CAssessment
Overall Cap (General Warranties)£50M (50% of price)£5M (5% of price) ❌£25M (25% of price) ⚠️£50M (50% of price) ✅Bidder A extremely low
Overall Cap (Tax/Environmental)£100M (100% of price)£20M (20% of price) ❌£50M (50% of price) ⚠️£100M (100% of price) ✅Bidder A/B insufficient
De Minimis Threshold£25K per claim£10K ⚠️£25K ✅£25K ✅Bidder A lowers threshold
Basket (Aggregate Threshold)£1M (deductible)£250K (tipping) ❌£500K (deductible) ⚠️£1M (deductible) ✅Bidder A very aggressive
Basket TypeDeductible (seller keeps basket)Tipping (seller pays from £0) ❌Deductible ✅Deductible ✅Tipping much worse for seller

Analysis:

  • Bidder A: Proposes £5M general warranty cap (vs. £50M in seller's draft) = 90% reduction in seller's cap ❌ Unacceptable

    • Also switches to tipping basket (£250K) - if claims total £300K, seller pays full £300K (not just £50K excess)
    • Impact: Dramatically increases seller's warranty exposure for small claims
  • Bidder B: £25M cap is 50% reduction but more reasonable; maintains deductible basket ⚠️ Negotiate to £35-40M

  • Bidder C: Accepts seller's draft entirely ✅ Preferred position

Recommendation:

  • ✏️ Reject Bidder A's £5M cap - Counter at minimum £30M (30% of price)
  • ✏️ Reject tipping basket - Require deductible basket to avoid paying small claims from £0
  • ✏️ Accept Bidder B's £500K basket - Reasonable compromise from £1M
  • ✏️ Prefer Bidder C's positions - No changes needed

Issue 2: MATERIAL ADVERSE CHANGE (MAC) CONDITION

BidderMAC Condition Included?MAC DefinitionImpact on Deal Certainty
Seller's Draft❌ No MACN/A✅ High certainty - buyer cannot walk away
Bidder A✅ Yes"Material Adverse Effect on business, financial condition, or prospects of the Company"❌ Very broad - buyer can exit for almost any negative event
Bidder B✅ Yes"Material Adverse Effect on financial condition, excluding (i) general economic conditions, (ii) industry-wide events, (iii) changes in law"⚠️ Narrower but still gives buyer exit option
Bidder C❌ No MACN/A✅ High certainty - accepts seller's position

Analysis:

  • Bidder A's MAC: Extremely broad - includes "prospects" (forward-looking) and has no carve-outs

    • Example scenarios where Bidder A could walk away:
      • General economic downturn affecting all companies (not company-specific)
      • Loss of single customer (even if not material in absolute terms)
      • Negative press coverage affecting "prospects"
    • Recommendation: ❌ Reject - MAC with no carve-outs unacceptable
  • Bidder B's MAC: More reasonable with standard carve-outs, but still allows buyer exit

    • Carve-outs protect seller from: Market-wide events, industry downturns, regulatory changes
    • But buyer can still exit for: Company-specific financial deterioration
    • Recommendation: ⚠️ If accepting MAC (undesirable), require:
      1. Quantitative threshold: "Material Adverse Effect = impact exceeding £5M on EBITDA"
      2. Additional carve-outs: COVID-like pandemics, acts of war/terrorism
      3. Knowledge qualifier: "of which Buyer was unaware at signing"
  • Bidder C: No MAC = strongest deal certainty ✅

Recommendation:

  • ✏️ Prefer Bidder C's no-MAC position - Seller wants deal certainty
  • ✏️ If accepting Bidder B's MAC: Narrow definition significantly (quantitative threshold + more carve-outs)
  • ✏️ Reject Bidder A's MAC entirely - Too broad, eliminates deal certainty

Issue 3: W&I INSURANCE PROPOSAL (BIDDER B ONLY)

Bidder B's Proposal:

  • Type: Buy-side W&I insurance policy
  • Policy Limit: £50M (covers warranty breaches up to £50M)
  • Retention: £2M (seller's maximum liability)
  • Premium: £500K (Bidder B pays, not seller)
  • Seller Liability: Capped at retention (£2M) except for fraud

Impact on Seller:

  • Without W&I: Seller liable for warranty claims up to £50M (per seller's draft cap)
  • With W&I: Seller liable for first £2M only (insurance covers £2M-£50M)
  • Savings: Seller's maximum exposure reduced by £48M ✅ Hugely seller-friendly

Trade-Offs:

  • Potential Downside: W&I insurer may require:
    • Extensive due diligence (seller cooperation needed)
    • Exclusions for known issues (reduces coverage)
    • Lower warranty caps than seller's draft (but insurance makes up for it)

Comparison to Other Bidders:

  • Bidder A: No W&I insurance, seller liable up to £5M cap (low cap = high claims risk)
  • Bidder B: W&I insurance, seller liable up to £2M retention ✅ Best for seller
  • Bidder C: No W&I insurance, seller liable up to £50M cap

Recommendation:

  • ✅ Bidder B's W&I proposal is highly attractive - Significantly limits seller's downside
  • ✏️ Confirm Bidder B pays premium (£500K) - Should not reduce purchase price
  • ✏️ Review policy exclusions - Ensure known issues are limited and disclosed properly
  • ✏️ Negotiate seller retention cap - Push for £1.5M retention instead of £2M if possible

Overall: W&I insurance makes Bidder B's legal terms much more seller-friendly despite lower warranty caps.


Issue 4: PRICE MECHANISM - LOCKED-BOX VS COMPLETION ACCOUNTS

BidderMechanismLocked-Box DatePermitted LeakageWorking Capital TargetPrice Adjustment Risk
Seller's DraftLocked-box31 Dec 2024Standard list (dividends, management fees, transaction costs)N/A✅ No adjustment (fixed price)
Bidder ALocked-box ✅31 Dec 2024 ✅Adds "any payments to sellers or affiliates" ⚠️N/A✅ No adjustment
Bidder BCompletion accounts ❌N/AN/A£5M net working capital⚠️ £-for-£ downward adjustment if WC < £5M
Bidder CLocked-box ✅31 Dec 2024 ✅Standard list ✅N/A✅ No adjustment

Analysis:

Bidder A - Locked-Box with Broader Leakage:

  • Accepts locked-box mechanism ✅
  • But adds catch-all "any payments to sellers or affiliates"
  • Risk: Could capture legitimate business expenses if seller/affiliates are counterparties
  • Example: If Company pays £100K consulting fee to seller's related entity, Bidder A could claim "leakage" and reduce price by £100K
  • Recommendation: ⚠️ Narrow leakage definition - specify permitted payments (e.g., "arm's length commercial arrangements")

Bidder B - Switches to Completion Accounts:

  • Completely changes price mechanism from locked-box to completion accounts ❌

  • Sets £5M net working capital target (seller must deliver at least £5M WC at completion)

  • Price Adjustment Risk:

    • If WC at completion = £4M → Buyer deducts £1M from price
    • If WC at completion = £6M → Seller gets £1M price increase
  • Seller's Concern:

    1. Downward adjustment risk: If WC drops below target (seasonal fluctuations, customer payment timing), seller loses money
    2. Dispute risk: Buyer and seller often disagree on WC calculation methodology (what counts as WC?)
    3. Delayed payment: Completion accounts process takes 60-90 days; seller doesn't receive final price immediately
    4. Complexity: Requires detailed completion accounts preparation, accountant review, potential expert determination
  • Why Bidder B Prefers Completion Accounts:

    • Protects buyer from WC deterioration between locked-box date (31 Dec 2024) and completion (could be 3-6 months later)
    • Shifts risk of WC fluctuations to seller
  • Recommendation: ❌ Reject completion accounts - Locked-box is seller-friendly (fixed price, no adjustment)

    • If forced to accept: Negotiate £3M WC target (lower = less downward adjustment risk), cap adjustment at ±£2M max

Bidder C - Accepts Locked-Box:

  • No changes to locked-box mechanism ✅
  • Best for seller: Fixed price, no working capital adjustment risk, faster completion process

Recommendation:

  • ✏️ Prefer locked-box (Bidders A & C) over completion accounts (Bidder B)
  • ✏️ Reject Bidder B's completion accounts proposal - Introduces price uncertainty
  • ✏️ If accepting Bidder B: Negotiate protections (lower WC target, adjustment cap, detailed methodology agreement)

NEGOTIATION PRIORITIES - RANKED

CRITICAL (Deal-Breakers if Not Resolved):

  1. Warranty Liability Caps (Bidder A)

    • Issue: £5M cap (5% of price) is 90% below seller's £50M cap (50% of price)
    • Action: ✏️ Counter at £30M minimum (30% of price) - Non-negotiable
    • If Rejected: Consider excluding Bidder A from process
  2. MAC Condition (Bidders A & B)

    • Issue: Broad MAC allows buyers to exit pre-completion, reducing deal certainty
    • Action: ✏️ Reject MAC entirely (prefer Bidder C's position) OR narrow significantly (quantitative threshold £5M+, extensive carve-outs)
    • If Rejected: Require high reverse break fee (£10M+) to compensate seller for MAC risk
  3. Completion Accounts (Bidder B)

    • Issue: Switches from locked-box to completion accounts, introduces price adjustment risk
    • Action: ✏️ Reject - Insist on locked-box (seller's draft)
    • If Rejected: Negotiate WC target down to £3M, cap adjustment at ±£2M

HIGH PRIORITY (Material Terms to Negotiate):

  1. Warranty Basket & Type (Bidder A)

    • Issue: £250K tipping basket (vs. £1M deductible in seller's draft)
    • Action: ✏️ Require minimum £500K deductible basket
    • Rationale: Tipping basket means seller pays all claims from £0 once basket hit (much worse than deductible)
  2. Non-Compete Duration (Bidder A)

    • Issue: 5-year global non-compete (vs. 2-year UK-only in seller's draft)
    • Action: ✏️ Counter at 2 years, UK + EU max
    • Rationale: 5 years unreasonably restricts seller's future business opportunities
  3. Tax Indemnity Cap (Bidders A & B)

    • Issue: Bidders propose lower tax caps (£20M and £50M vs. £100M in seller's draft)
    • Action: ✏️ Maintain £100M cap (tax liabilities can be very large and long-tail)
    • Rationale: Tax claims usually have a longer time limit than general warranty claims, so an adequate cap matters

MEDIUM PRIORITY (Important but Can Compromise):

  1. Time Limits for Warranty Claims (Bidder B)

    • Issue: Extends the time limit for general warranty claims from 18 to 24 months
    • Action: ⚠️ Can accept 20-22 months as compromise
    • Rationale: Not material increase; W&I insurance mitigates this (if Bidder B's proposal accepted)
  2. Interim Operating Covenants (Bidder A)

    • Issue: Adds restrictive covenants limiting seller's pre-completion operations (e.g., no hires >£75K without consent)
    • Action: ⚠️ Narrow scope - Allow business-as-usual hiring/spending up to £150K
    • Rationale: Seller needs operational flexibility during the 3-6 months between signing and completion

LOW PRIORITY (Technical/Drafting):

  1. Knowledge Qualifiers (All Bidders)

    • Issue: All bidders delete "to Seller's knowledge" qualifiers from warranties
    • Action: ✅ Accept deletion - Market standard for PE buyers to require absolute warranties
    • Rationale: Not worth fighting; focus on liability caps/baskets to limit exposure
  2. Additional Warranties (Bidder A)

    • Issue: Adds 15 new warranty topics (data protection, cybersecurity, etc.)
    • Action: ⚠️ Accept sector-relevant warranties (e.g., UK GDPR compliance for SaaS company), reject overly broad catch-alls
    • Rationale: Some additional warranties are reasonable; ensure proper disclosure schedule to qualify them

OVERALL BIDDER RANKING (LEGAL TERMS ONLY)

1st Place: BIDDER C (Most Seller-Friendly) ✅

  • Strengths:
    • Accepts seller's locked-box price mechanism (no adjustment risk)
    • No MAC condition (high deal certainty)
    • Accepts seller's liability caps, baskets, time limits for claims (£50M/£1M/18mo)
    • Shortest non-compete (18 months, UK only)
  • Weaknesses:
    • Adds detailed data protection warranties (but reasonable for SaaS company)
    • No W&I insurance (but high caps compensate)
  • Overall: Best legal terms for seller - Minimal changes to seller's draft, strong deal certainty
  • Recommendation: ✅ Preferred legal terms (subject to commercial/price comparison)

2nd Place: BIDDER B (Balanced with W&I Insurance) ⚠️

  • Strengths:
    • Proposes buy-side W&I insurance (caps seller's exposure at £2M retention) ✅
    • Reasonable warranty basket/time limit modifications
    • Narrow MAC definition with carve-outs (if accepting MAC at all)
  • Weaknesses:
    • Switches to completion accounts (price adjustment risk) ❌
    • Reduces general warranty cap to £25M (50% of seller's draft)
    • Extends time limits for claims to 24 months
  • Overall: Balanced risk allocation - W&I insurance is very seller-friendly, but completion accounts and lower caps offset this
  • Recommendation: ⚠️ Acceptable if:
    1. Reject completion accounts OR negotiate strong WC protections
    2. Accept W&I insurance structure (major benefit to seller)
    3. Negotiate general cap up to £35-40M

3rd Place: BIDDER A (Least Seller-Friendly) ❌

  • Strengths:
    • Accepts locked-box price mechanism
    • No unusual/complex structures
  • Weaknesses:
    • Very low liability caps (£5M = 5% of price) ❌
    • Tipping basket (£250K) vs. deductible ❌
    • Broad MAC condition with no carve-outs ❌
    • Onerous non-compete (5 years, global) ❌
    • Adds extensive interim operating restrictions
  • Overall: Very buyer-friendly legal terms - Dramatically reduces seller's protection vs. seller's draft
  • Recommendation: ❌ Significant concerns - Would require major re-negotiation on 5+ critical issues. Consider de-prioritising Bidder A unless commercial terms (price) substantially higher than others.

RECOMMENDED NEXT STEPS

Week 1: Initial Counter-Positions

  1. ✏️ Reject critical issues:
    • Bidder A: Reject £5M cap, tipping basket, broad MAC, 5-year non-compete
    • Bidder B: Reject completion accounts, request locked-box
  2. ✏️ Counter on high-priority items:
    • All bidders: Resist MAC additions, require narrow definitions + high break fees if accepting
    • Bidder A: Counter warranty caps at £30M minimum

Week 2: Detailed Negotiation 3. ✏️ Negotiate W&I insurance (Bidder B):

  • Confirm seller liability capped at £2M retention (not reduced further)
  • Review policy exclusions and negotiate coverage
  1. ✏️ Compromise on medium-priority items:
    • Accept 20-22 month time limits for claims (vs. 24 months proposed)
    • Narrow interim operating covenants scope

Week 3: Finalise & Select Winning Bidder 5. ✏️ Compare final legal terms + commercial terms (price):

  • If Bidder C offers competitive price + best legal terms → Select Bidder C ✅
  • If Bidder B's W&I insurance + higher price outweighs completion accounts risk → Select Bidder B ⚠️
  • If Bidder A offers significantly higher price (£10M+) → Negotiate legal terms aggressively, but recognise legal risk ❌

Before running this prompt, upload the following to your AI tool's vault:

Essential:

  • Seller's clean base SPA draft (sent to all bidders)
  • All bidders' marked-up versions (Bidder A, B, C, etc. - redlined)

Critical for market analysis:

  • Previous auction processes you've run (other deals' SPA markups from multiple bidders)
  • Your firm's "market standard" position guide for SPAs
  • Analysis from previous auctions showing which bidder positions are typical vs. outliers

Recommended:

  • Your client's preferred positions on key terms (from previous deals)
  • Competitor PE funds' typical negotiation patterns (if you've dealt with same bidders before)
  • Post-completion dispute examples from past deals (to identify risky provisions)

In your prompt, reference these: "Compare these three bidders' markups against the precedent auction SPAs in my vault, particularly the [previous deal name] process where we had similar bidders. Identify which positions are market standard vs. unusually aggressive based on our firm's deal history."

Why this matters: With your own precedents loaded, the AI can tell you, for example, "Bidder A's £5M warranty cap is an outlier - in the 10 previous auctions you've uploaded, no bidder proposed below £20M" or "Bidder B's MAC clause matches the standard position we see from [PE Fund X] in 80% of deals."

This transforms the analysis from generic legal principles into institutional knowledge specific to your firm's deal experience.

Sensitive Data

Requires uploading client documents/data. Use only with private AI instances.

Usage Tips

Best Practice:

  • Upload all bidder markups in redline/track changes format
  • Ensure seller's base draft is clean version for comparison
  • Focus on material deal terms (warranties, price, conditions) before technical drafting
  • Consider commercial terms (price, structure) alongside legal terms
  • Weight deal certainty (regulatory risk, MAC, break fees) heavily

Variations:

  • Add "Focus particularly on [warranty/indemnity/conditions to completion]" for targeted review
  • Request "Rank bidders by overall legal attractiveness" for decision-making
  • Specify "Identify common positions across all bidders (market standard)" for benchmarking
  • Ask "Suggest seller's counter-positions to address key issues" for negotiation prep

Ethics & Confidentiality Warning

⚠️ Sensitive Data: This prompt requires uploading multiple bidders' SPA markups.

Security Requirements:

  • Only use with private AI instances (Harvey AI, enterprise Claude)
  • Documents contain deal structure, bidder strategies, and negotiation positions
  • Highly confidential - maintain strict need-to-know access
  • Never use public AI tools

Alternative Safe Approach:

  • Extract key positions into comparison table manually
  • Use template SPAs for training purposes
  • Anonymise bidder names and deal specifics when sharing analysis

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